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Blogging for your Business
Did you know that blogging is often one of the most effective ways to create traffic and get found on the web? Blogging for your business can create opportunities for you to focus your internet marketing strategies on certain key subjects and terms. By blogging about these subjects, you can constantly be creating fresh content for your website and focusing your marketing efforts on these core products and services. Many times a client's first response is that they don't know what to write, but if you have experience and knowledge in your industry, then you probably have learned valuable lessons about your industry. Those lessons can create great information for people, so what's holding you back from sitting down and sharing that knowledge?
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What is Inbound Marketing?
In a nutshell, inbound marketing is getting found by customers who are already looking for you. In traditional marketing channels, companies promote or sell their products or services to prospective customers regardless of their interest levels and do so through typical paid advertising channels such as TV or radio. By contrast inbound marketing is the process of engaging in new customer relationships through primarily permission based mediums where a company is reaching an audience that already expresses some interest in its products or services. For instance when you sign up on an email list, email marketing, to see the latest deals from your favorite store, that is an example of inbound marketing. Using Search Engine Marketing, where your company pays to pop up for certain search results, is also inbound marketing. Companies utilizing inbound marketing techniques are consistently seeing a much better ROI on their advertising costs when compared with traditional marketing mediums. What do you think are the most dramatic forces shaping marketing today?
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Apple verse Android
Bo and I like to joke with each other about who has the best mobile phone. I have an HTC Hero that utilizes the Android system, and Bo has an iPhone. The iPhone definitely has the largest share of the smartphone market at over 50%, but what is very interesting to me is the rate at which the Android based phones are growing. The Android system has captured almost 20% of the market in just a year or so, and it is continuing to gain on the iPhone. I'm just wondering how many people reading this use one or the other, so let us know your thoughts, what phone you are using, and why.
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